Most people would consider Instagram the new kid on the block. However, for a new kid, it’s one of the fastest growing and most often used social media sites. As of December 2014, Instagram had 300 million users. Almost 15 million more than its older, more established friend Twitter.
Due to Instagram’s increasing popularity, there’s no surprise that business usage has also spiked. The Instagram Intelligence Report evaluated 250 brands and found that Instagram postings have increased 23 percent over the last five quarters while brand posts on Facebook decreased. As more users are spending time on Instagram and less time on other sites, the social media marketing opportunities become greater. So here are a few easy tips for growing your business’ Instagram following.Read More