Why the ALS Ice Bucket Challenge is an Effective Marketing Campaign

Posted by Robin Newton on September 3, 2014 at 11:47 AM

The idea of having a bucket of ice cold water poured on your head would seem outrageous for most people.  However, for the ALS Association it has proven to be ingenious.  This widely popular ALS marketing campaign raised $100.9 million in the four weeks after it was first posted on social media.

I first learned about the concept in May of 2014.  I noticed that many of my social media friends were challenging others to accept the cold water challenge or donate $100 to a charity of their choice.  However sometime around July/August a second wave of social media frenzy began but this time the once ambiguous “Ice Water Challenge” was renamed the “ALS Ice Bucket Challenge”.  The concept was the same but three key changes were made that solidifies why this was an effective marketing strategy. 

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Tags: Social Media, Marketing Strategy

What the 2014 World Cup Taught Us About Effective Integrated Marketing

Posted by DC Marketing Pro on August 21, 2014 at 11:05 AM

Editors note: This is a guest blog post written by one of DCMarketingPro.com’s subscribers. If you are interested in writing a blog for DCMarketingPro.com, then click here to learn more.

The month-long World Cup ended in early July, but we learned a lot about the effect it had on the marketing of major brands, including the United States own Major League Soccer (MLS). Was the spark that the World Cup created because of the game itself, or because of the marketing surrounding it?

The answer is probably both. But for our purposes here, we will focus on the marketing side and what we learned about building an effective integrated marketing strategy from the 2014 World Cup. 

How the Spark Got Lit

Major international corporations began brainstorming, developing, and planning their integrated social marketing strategy at least six months prior to the World Cup, while planning for the event itself was determined the four years prior.

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Tags: Integrated Marketing

Three Public Relations Practices To Enhance Your Marketing Strategy

Posted by Robin Newton on July 23, 2014 at 9:19 AM

Your Washington DC based company has a brilliant marketing strategy and what you think should have been a successful advertising campaign that targeted the perfect market, but you gained zero new business.  Why?  Your public relations might need a boost.  PR is important to the effectiveness of your integrated marketing strategy and when done properly it cannot hurt your business…it can only help.  It is said that Bill Gates once stated, “If I was down to the last dollar of my marketing budget I’d spend it on PR!”  This quote, speaks to the value public relations communication can add to your company’s growth. 

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Tags: Marketing Strategy, Public Relations

Effective Social Media Marketing From Adidas At The World Cup

Posted by Matt Mills on July 9, 2014 at 2:09 PM

Even if you are not a soccer fan, you probably caught some degree of World Cup fever.  With team USA’s run in the tournament and their advancement to the knockout stage, the World Cup and soccer has received a lot of attention in this country since the event began on June 12th.

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Tags: Event Marketing, Social Media, Marketing Strategy, Integrated Marketing, Advertising

By the Numbers: Web Video is The Content King

Posted by DC Marketing Pro on July 1, 2014 at 9:19 AM

Editors note: This is a guest blog post written by one of DCMarketingPro.com’s subscribers. If you are interested in writing a blog for DCMarketingPro.com, then click here to learn more.

A web video on YouTube, or your website, needs to be part of your integrated marketing plan, not just a stylish branding element. A short, high-quality video, or better yet, a series of short videos, can actually lead clients to your site via search engines (enhanced SEO) and lead to sales.

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Tags: Federal Marketing, Integrated Marketing

How to Write and Distribute Your Press Release in Washington DC

Posted by Robin Newton on June 20, 2014 at 8:49 AM

Is your Washington area business ready to communicate to the masses?  Well with more than 5 million people living and working in the Washington Metropolitan area that could be a real challenge.  However, with the right tools for writing press releases and access to the perfect Washington DC media contact list, communicating to the masses could be a breeze.

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Tags: Public Relations, Advertising

Is This a Business Fail or a Brilliant Marketing Strategy?

Posted by Matt Mills on June 6, 2014 at 3:19 PM

If you didn’t hear about this yet, the CEO of Fiat Chrysler, Sergio Marchionne has asked people to NOT buy one of his cars!  As an advertising and marketing website, we were naturally intrigued…and couldn’t help but wonder if this was just part of a brilliantly creative marketing strategy…or one of the biggest business fails in history.  Since we couldn’t remember anyone doing something like this before, we thought we would post the story to see what you think.

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Tags: Marketing Strategy, Integrated Marketing

5 Essential Elements That Make Banner Ads Convert

Posted by Matt Mills on May 22, 2014 at 4:19 PM

If you're developing an online marketing strategy or considering revamping an existing one, the question "Do banner ads work?" has undoubtedly came across your mind. If you keep up with the latest news in online marketing, there are varying answers to the question. For example, one of the ideas presented at the 2013 Content Marketing Summit is that banner ads are no longer relevant and should be replaced with content.

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Tags: Marketing Strategy, Integrated Marketing

When Creating a Marketing Pitch, Do NOT Do What These Companies Did

Posted by Matt Mills on May 14, 2014 at 11:19 AM

You work hard to develop prospects and leads and push them through your sales funnel. All of that effort comes down to the final moment when you make your pitch for the close. In today’s world, that pitch can be delivered in person, on a landing page, or through email. While each situation requires a bit of adjustment in your approach, this is the moment where you either land the sale or the customer gets away.

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Tags: Marketing Strategy

Recent Studies Confirm That Radio Advertising Delivers Strong ROI

Posted by Matt Mills on May 5, 2014 at 9:19 AM

As you work hard on developing the most effective integrated marketing plan, you should take some time to read two recently published articles by Nielsen that highlight the value of radio advertising in DC.

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Tags: ROI, Radio, Advertising

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