Editor’s Note: This article was written by Matt Perl. Matt is the Director of Marketing at Silver Rock Funding . Silver Rock provides small business loans and merchant cash advances for business looking for financing and growth capital. Prior to Silver Rock Funding, Matt worked in marketing and programming for sports networks, ESPN and MASN. Matt graduated from Syracuse University with a degree in Communications.
Big data and analytics have long been buzz words that drive marketing decisions and media budget allocations. It is very easy to walk into the C-Suite and ask for $100,000 for a marketing spend if you know you can show the results via statistical certainties. What isn’t quite as measurable and will certainly give any executive pause is the dreaded “Unmeasurable.” What is an “Unmeasurable” you ask? They can take many forms, but the most obvious is the sentiment and feeling a customer has towards your brand. We all know how we like Apple products, but what metric can be used to measure that sentiment? (and don’t tell me Q-score!) Customer feedback is the obvious answer and the feedback loop has evolved over the last decade as an entire industry has grown online to solicit consumer feedback.Read More