While there are plenty of statistics that prove mobile marketing significantly impacts the way in which Washington DC area businesses communicate with their customers across multiple digital advertising channels, it’s difficult to actually pinpoint a specific statistic that tells us just how much web traffic is contributed by mobile devices.
Considering how much marketers spend on mobile advertising each year, as well as the importance of responsive web design, it’s important to think about your marketing and how it impacts your leads and conversions. In 2013, the amount of digital search ad dollars spent on mobile devices rose another 22.1% from 2010. According to eMarketer, the amount is expected to go well over 59% by 2017. Whether you own a brick-and-mortar store or are involved with eCommerce, mobile marketing is definitely not something that should be overlooked.