This is a follow up to our article posted last week about your logo being an important part of your integrated marketing strategy. We just stumbled upon an article that highlights a common theme in all fast food logos. Have you ever noticed that the logos of fast food companies all have a similar theme?
DC Marketing Pro is excited to provide DC area businesses with a resource to help them with their marketing and advertising.
Good marketing strategies begin with research and knowledge about your product, your target audience and the market you are advertising in. That takes a lot of work, and sometimes you aren’t even sure where to start.
For most businesses, the logo is the first contact a person has with your company. For that reason, advertisers and marketers spend a lot of time and money to create a great logo.
When it comes to mobile marketing, it's no longer a question of if it will continue to grow...it's a question of how much it will grow. According to LinkedIn Marketing Solutions, advertisers in 2013 spent nearly triple the amount spent in 2012. In 2014, advertisers are expected to spend nearly $47.6 billion on online ads alone, with $13.1 billion of that on mobile ads. That’s a 64% increase from the 2013 spending! With so many consumers attached to their phones 24/7, it's no surprise that advertisers are looking to mobile marketing as a means to reach their target audience.
Native advertising is a marketing buzzword that gained momentum and popularity in 2013 - and is only going to grow in 2014 and beyond. The concept, which first emerged in late 2012, has been generating a significant amount of advertising revenue for big names like Forbes and Huffington Post, and is trending in such a way that it will continue to do so well into the future. As a marketing professional or business owner in the Washington DC area, native advertising is a concept you need to know about because it proving to be a beneficial asset in digital marketing strategies.
What is the most common advertising question asked by business owners and marketing professionals? Easy…“How much does it cost?” That sounds like a simple question, but when it comes to marketing, the answer is anything but simple.
Animal Planet’s 10th annual Puppy Bowl brought in more than just millions of animal lovers’ hearts. This year, the event brought in 30% more revenue than in 2013. And 2013 produced 19% more revenue than in 2012.
When creating the best marketing strategy for your Washington DC area business, where should you start? As a marketing professional or business owner, creating an effective marketing strategy can seem like a daunting task and many people don’t know where to start. In part two of this two-part series, we'll explore three more elements that are essential for creating the best marketing strategy for your Washington DC area business. These elements will give you guidance throughout the process and will ultimately help you create an effective marketing plan.
When creating the best marketing strategy for your Washington DC area business, where should you start? As a marketing professional or business owner, creating an effective marketing strategy can seem like a daunting task and many people don’t know where to start. In part one of this series, you’ll read about the first three essential elements that will help you start creating the best marketing strategy for your business. These elements will give you guidance throughout the process and will ultimately help you create the best marketing strategy for your business.
As a busy marketer or business owner in the Washington DC area with too much already on your plate, you need one more thing to worry about, right? Reputation management has emerged as a standard practice among marketing teams in both the federal and general marketplace.
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