Marketing Un-Measurables: Customer Feedback, Testimonials & Reviews

Posted by DC Marketing Pro on January 20, 2015 at 12:35 PM

Editor’s Note:  This article was written by Matt Perl.  Matt is the Director of Marketing at Silver Rock Funding .  Silver Rock provides small business loans and merchant cash advances for business looking for financing and growth capital.  Prior to Silver Rock Funding, Matt worked in marketing and programming for sports networks, ESPN and MASN.  Matt graduated from Syracuse University with a degree in Communications.

Big data and analytics have long been buzz words that drive marketing decisions and media budget allocations. It is very easy to walk into the C-Suite and ask for $100,000 for a marketing spend if you know you can show the results via statistical certainties. What isn’t quite as measurable and will certainly give any executive pause is the dreaded “Unmeasurable.” What is an “Unmeasurable” you ask? They can take many forms, but the most obvious is the sentiment and feeling a customer has towards your brand. We all know how we like Apple products, but what metric can be used to measure that sentiment? (and don’t tell me Q-score!) Customer feedback is the obvious answer and the feedback loop has evolved over the last decade as an entire industry has grown online to solicit consumer feedback.

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Social Media Marketing as Part of Your Integrated Marketing Strategy

Posted by DC Marketing Pro on January 7, 2015 at 2:57 PM

Editors note: This is a guest blog post written by Nick Rojas.  He is a business consultant and writer living in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. He has contributed articles to, Entrepreneur, and TechCrunch. You can follow him on Twitter @NickARojas.

There were plenty of milestones for social media to celebrate in 2014. In February, Mark Zuckerberg wished his Facebook site a Happy 10th Birthday by purchasing a $19 billion WhatsApp present.  And Ellen Degeneres’ record-breaking, celebrity-filled Samsung selfie that temporarily crashed Twitter’s servers and Instagram ended the year with over 300 million active users.

With hundreds of social media sites to choose from nowadays, which platform offers the most bang for your integrated marketing buck? What’s the best tool for brand engagement? Who did the best and worst job of branding in 2014? As we ring in the New Year, let’s first take a look at some social sites that will be bragging about their blockbuster branding accomplishments.

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Tags: Social Media, Marketing Strategy, Integrated Marketing

4 Mobile Marketing Tips To Improve Your Integrated Marketing Strategy

Posted by DC Marketing Pro on September 26, 2014 at 11:08 AM

While there are plenty of statistics that prove mobile marketing significantly impacts the way in which Washington DC area businesses communicate with their customers across multiple digital advertising channels, it’s difficult to actually pinpoint a specific statistic that tells us just how much web traffic is contributed by mobile devices.

Considering how much marketers spend on mobile advertising each year, as well as the importance of responsive web design, it’s important to think about your marketing and how it impacts your leads and conversions. In 2013, the amount of digital search ad dollars spent on mobile devices rose another 22.1% from 2010. According to eMarketer, the amount is expected to go well over 59% by 2017. Whether you own a brick-and-mortar store or are involved with eCommerce, mobile marketing is definitely not something that should be overlooked.

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Tags: Marketing Strategy, Integrated Marketing, Mobile

Why the ALS Ice Bucket Challenge is an Effective Marketing Campaign

Posted by Robin Newton on September 3, 2014 at 11:47 AM

The idea of having a bucket of ice cold water poured on your head would seem outrageous for most people.  However, for the ALS Association it has proven to be ingenious.  This widely popular ALS marketing campaign raised $100.9 million in the four weeks after it was first posted on social media.

I first learned about the concept in May of 2014.  I noticed that many of my social media friends were challenging others to accept the cold water challenge or donate $100 to a charity of their choice.  However sometime around July/August a second wave of social media frenzy began but this time the once ambiguous “Ice Water Challenge” was renamed the “ALS Ice Bucket Challenge”.  The concept was the same but three key changes were made that solidifies why this was an effective marketing strategy. 

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Tags: Social Media, Marketing Strategy

What the 2014 World Cup Taught Us About Effective Integrated Marketing

Posted by DC Marketing Pro on August 21, 2014 at 11:05 AM

Editors note: This is a guest blog post written by one of’s subscribers. If you are interested in writing a blog for, then click here to learn more.

The month-long World Cup ended in early July, but we learned a lot about the effect it had on the marketing of major brands, including the United States own Major League Soccer (MLS). Was the spark that the World Cup created because of the game itself, or because of the marketing surrounding it?

The answer is probably both. But for our purposes here, we will focus on the marketing side and what we learned about building an effective integrated marketing strategy from the 2014 World Cup. 

How the Spark Got Lit

Major international corporations began brainstorming, developing, and planning their integrated social marketing strategy at least six months prior to the World Cup, while planning for the event itself was determined the four years prior.

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Tags: Integrated Marketing

Three Public Relations Practices To Enhance Your Marketing Strategy

Posted by Robin Newton on July 23, 2014 at 9:19 AM

Your Washington DC based company has a brilliant marketing strategy and what you think should have been a successful advertising campaign that targeted the perfect market, but you gained zero new business.  Why?  Your public relations might need a boost.  PR is important to the effectiveness of your integrated marketing strategy and when done properly it cannot hurt your business…it can only help.  It is said that Bill Gates once stated, “If I was down to the last dollar of my marketing budget I’d spend it on PR!”  This quote, speaks to the value public relations communication can add to your company’s growth. 

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Tags: Marketing Strategy, Public Relations

Effective Social Media Marketing From Adidas At The World Cup

Posted by Matt Mills on July 9, 2014 at 2:09 PM

Even if you are not a soccer fan, you probably caught some degree of World Cup fever.  With team USA’s run in the tournament and their advancement to the knockout stage, the World Cup and soccer has received a lot of attention in this country since the event began on June 12th.

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Tags: Event Marketing, Social Media, Marketing Strategy, Integrated Marketing, Advertising

By the Numbers: Web Video is The Content King

Posted by DC Marketing Pro on July 1, 2014 at 9:19 AM

Editors note: This is a guest blog post written by one of’s subscribers. If you are interested in writing a blog for, then click here to learn more.

A web video on YouTube, or your website, needs to be part of your integrated marketing plan, not just a stylish branding element. A short, high-quality video, or better yet, a series of short videos, can actually lead clients to your site via search engines (enhanced SEO) and lead to sales.

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Tags: Federal Marketing, Integrated Marketing

How to Write and Distribute Your Press Release in Washington DC

Posted by Robin Newton on June 20, 2014 at 8:49 AM

Is your Washington area business ready to communicate to the masses?  Well with more than 5 million people living and working in the Washington Metropolitan area that could be a real challenge.  However, with the right tools for writing press releases and access to the perfect Washington DC media contact list, communicating to the masses could be a breeze.

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Tags: Public Relations, Advertising

Is This a Business Fail or a Brilliant Marketing Strategy?

Posted by Matt Mills on June 6, 2014 at 3:19 PM

If you didn’t hear about this yet, the CEO of Fiat Chrysler, Sergio Marchionne has asked people to NOT buy one of his cars!  As an advertising and marketing website, we were naturally intrigued…and couldn’t help but wonder if this was just part of a brilliantly creative marketing strategy…or one of the biggest business fails in history.  Since we couldn’t remember anyone doing something like this before, we thought we would post the story to see what you think.

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Tags: Marketing Strategy, Integrated Marketing



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