From Ad Age: The Last Click Attribution Fallacy Here...

Posted by Matt Mills on July 31, 2015 at 1:22 PM

Last_Click_AttributionWe recently posted an article on the subject of Google receiving all the credit for bringing customers to your company.  On the same day, AdAge.com posted a blog that just so happen to provide additional support for this very subject.

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Tags: Digital Advertising

The Consumer Journey: It’s Not All Google

Posted by DC Marketing Pro on July 27, 2015 at 9:09 AM

Imagine, if you will, the last leg of a relay race. Imagine the final hand off of the baton. Imagine the cheers from the crowd as the final runner hurls himself toward the finish line. 

He crosses the line, holding the baton over his head in an unmistakable gesture of victory.

And what next? Does that runner, and only that runner, climb onto the victor’s podium alone?

No, of course not. The entire team climbs onto the podium together, because each runner plays an integral part in the race.

So why then, do marketers give search engines like Google all the credit for their new customers? For all intents and purposes, search engines are only one of the final legs of a very long, complex journey to get consumers to a company’s website.

 

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Tags: Social Media, Advertising

Digital Marketing… Done Right

Posted by DC Marketing Pro on July 20, 2015 at 1:56 PM

2060Digital_logo_square-01Washington DC area marketing blogs, DCMarketingPro.com and FederalMarketingInsights.com, are written by marketing and advertising thought leaders from Hubbard Media, which owns radio, television and digital brands all over the country.  Here in Washington, Hubbard owns WTOP, WTOP.com, Federal News Radio and FederalNewsRadio.com.

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Tags: Social Media, Digital Advertising, Mobile

Register Now: Federal News Radio Online Chat with Industry Experts Anthony Robbins and Phil O’Reilly from Brocade

Posted by Stephanie Flax on April 28, 2015 at 5:13 PM

Register here for free to join Brocade's Anthony Robbins and Phil O'Reilly and WTOP/Federal News Radio Custom Media Director Jason Fornicola for a free online chat to discuss The New IP and its role in Federal IT.  Some topics that may be covered include: why there is the need for the New IP, key features, and mega trends happening in Federal IT.

DATE: Friday, May 8th
TIME: 11-11:30 a.m.

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Tags: Federal Marketing, Thought Leadership

Integrated Marketing Opportunity Available At DC Marketing Pro

Posted by DC Marketing Pro on March 31, 2015 at 5:00 PM

DCMarketingPro.com is developed and written by marketing and advertising thought leaders from Hubbard Media, which owns radio, television and digital brands all over the country.  Here in Washington, DC, Hubbard owns WTOP, WTOP.com, Federal News Radio and FederalNewsRadio.com.

These brands allow us to connect advertisers with over 2 million people each week.  Our touch points include radio, digital, mobile and social. 

We are excited to announce a new role in our growing sales department.  As the complexities of our marketing programs become more integrated and comprehensive, as opposed to mainly radio commercials, the need has arisen for us to create a position that activates and supports our campaigns.   This role will assist in the execution of the integrated marketing programs we develop for our advertisers.

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Tags: Integrated Marketing, Advertising, Media

Google Provides a VERY Important Secret to SEO Success

Posted by Matt Mills on March 25, 2015 at 1:52 PM

It is uncommon, to say the least, for Google to publicly discuss the algorithms they use to determine search rankings.  For years now, companies did not know for sure what elements Google placed value on in determining search results.  This has made SEO very difficult. 

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Tags: Social Media, Digital Advertising, Mobile

Digital Marketing...Done Right

Posted by DC Marketing Pro on March 12, 2015 at 5:25 PM

Washington DC area marketing blogs, DCMarketingPro.com and FederalMarketingInsights.com, are written by marketing and advertising thought leaders from Hubbard Media, which owns radio, television and digital brands all over the country.  Here in Washington, Hubbard owns WTOP, WTOP.com, Federal News Radio and FederalNewsRadio.com.

We have opened a Washington DC area office of 2060 Digital, a creative digital marketing agency.  2060 creates customized digital marketing solutions utilizing a range of digital assets including:  Targeted display advertising, Retargeting, SEO and SEM, Social media marketing and management, Mobile and Website development, and Content Marketing.  2060 Digital is “Digital Done Right”.

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Tags: Social Media, Marketing Strategy, Digital Advertising, Mobile

Make Email Marketing Part of Your Integrated Marketing Plan

Posted by DC Marketing Pro on March 9, 2015 at 1:18 PM

Editor’s note: This is a guest blog post written by Dave Landry.  Dave Landry is a marketing and finance consultant for several small businesses. In his spare time, he enjoys writing and reading about marketing. You can contact him here.

Every day, inboxes around the world fill up with spam. You know it, you’ve seen it, you’ve participated in it on either the sending or receiving end (probably even both). Some of it gets caught by filters, while the rest makes it through and is often ignored or deleted. In a world with so many useless emails, is there really any way to make yours stand out of the crowd? Or is this form of marketing just too outdated to be of any use to your integrated marketing plan?

Well, despite the many rumors of its death, the truth is that there is still a lot of value to a well crafted
email marketing campaign. Just like everything else in this industry, it’s necessary to update your strategy over time in order to make it more effective. If you’re trying to meet the expectations of a modern audience, here are some important statistics to consider:

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Tags: Integrated Marketing

Digital Marketing… Done Right

Posted by DC Marketing Pro on March 5, 2015 at 2:08 PM

Washington DC area marketing blogs, DCMarketingPro.com and FederalMarketingInsights.com, are written by marketing and advertising thought leaders from Hubbard Media, which owns radio, television and digital brands all over the country.  Here in Washington, Hubbard owns WTOP, WTOP.com, Federal News Radio and FederalNewsRadio.com.
We are excited to announce that we have opened a Washington DC area office of 2060 Digital, a creative digital marketing agency.  2060 creates customized digital marketing solutions utilizing a range of digital assets including:  Targeted display advertising, Retargeting, SEO and SEM, Social media marketing and management, Mobile and Website development, and Content Marketing.
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Tags: Social Media, Digital Advertising, Mobile, Advertising

Advertising and Marketing Facts and Figures From The 2015 Super Bowl

Posted by Matt Mills on February 4, 2015 at 12:25 PM


It seems that each year, more and more focus is put on the creative marketing and advertising strategies used in and around the Super Bowl.  Companies used to use the Super Bowl to launch new products with ultra-creative (often too creative), highly produced 30 and 60 second commercials (sometimes using commercial lengths of as long as 90 and 120 seconds).

Now just advertising in the game isn’t enough, you need to carefully develop a social media strategy to accompany your ad.  Both before the game, after the game and DURING the game.  For example, Pepsi’s digital brand director Linda Lagos explained that they had a social media “war room” of 40 people blasting out various posts throughout the game.  She went on to say that she viewed her company a winner because 94 percent of social media comments about Pepsi during the Super Bowl were positive (Pepsi was the sponsor of the Katy Perry half time show).

The value of spending the amount of money to purchase the air time, produce the commercial(s) and develop and implement an effective social media marketing campaign will always be debated.  However, what can’t be debated are some of the facts and figures of the game itself.

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Tags: Marketing Strategy, Integrated Marketing, Advertising, Advertising Creative

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