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The month-long World Cup ended in early July, but we learned a lot about the effect it had on the marketing of major brands, including the United States own Major League Soccer (MLS). Was the spark that the World Cup created because of the game itself, or because of the marketing surrounding it?
The answer is probably both. But for our purposes here, we will focus on the marketing side and what we learned about building an effective integrated marketing strategy from the 2014 World Cup.
How the Spark Got Lit
Major international corporations began brainstorming, developing, and planning their integrated social marketing strategy at least six months prior to the World Cup, while planning for the event itself was determined the four years prior.Read More