Integrated Marketing Opportunity Available At DC Marketing Pro

Posted by DC Marketing Pro on March 31, 2015 at 5:00 PM

DCMarketingPro.com is developed and written by marketing and advertising thought leaders from Hubbard Media, which owns radio, television and digital brands all over the country.  Here in Washington, DC, Hubbard owns WTOP, WTOP.com, Federal News Radio and FederalNewsRadio.com.

These brands allow us to connect advertisers with over 2 million people each week.  Our touch points include radio, digital, mobile and social. 

We are excited to announce a new role in our growing sales department.  As the complexities of our marketing programs become more integrated and comprehensive, as opposed to mainly radio commercials, the need has arisen for us to create a position that activates and supports our campaigns.   This role will assist in the execution of the integrated marketing programs we develop for our advertisers.

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Tags: Integrated Marketing, Advertising, Media

Google Provides a VERY Important Secret to SEO Success

Posted by Matt Mills on March 25, 2015 at 1:52 PM

It is uncommon, to say the least, for Google to publicly discuss the algorithms they use to determine search rankings.  For years now, companies did not know for sure what elements Google placed value on in determining search results.  This has made SEO very difficult. 

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Tags: Social Media, Digital Advertising, Mobile

Digital Marketing...Done Right

Posted by DC Marketing Pro on March 12, 2015 at 5:25 PM

Washington DC area marketing blogs, DCMarketingPro.com and FederalMarketingInsights.com, are written by marketing and advertising thought leaders from Hubbard Media, which owns radio, television and digital brands all over the country.  Here in Washington, Hubbard owns WTOP, WTOP.com, Federal News Radio and FederalNewsRadio.com.

We have opened a Washington DC area office of 2060 Digital, a creative digital marketing agency.  2060 creates customized digital marketing solutions utilizing a range of digital assets including:  Targeted display advertising, Retargeting, SEO and SEM, Social media marketing and management, Mobile and Website development, and Content Marketing.  2060 Digital is “Digital Done Right”.

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Tags: Social Media, Marketing Strategy, Digital Advertising, Mobile

Make Email Marketing Part of Your Integrated Marketing Plan

Posted by DC Marketing Pro on March 9, 2015 at 1:18 PM

Editor’s note: This is a guest blog post written by Dave Landry.  Dave Landry is a marketing and finance consultant for several small businesses. In his spare time, he enjoys writing and reading about marketing. You can contact him here.

Every day, inboxes around the world fill up with spam. You know it, you’ve seen it, you’ve participated in it on either the sending or receiving end (probably even both). Some of it gets caught by filters, while the rest makes it through and is often ignored or deleted. In a world with so many useless emails, is there really any way to make yours stand out of the crowd? Or is this form of marketing just too outdated to be of any use to your integrated marketing plan?

Well, despite the many rumors of its death, the truth is that there is still a lot of value to a well crafted
email marketing campaign. Just like everything else in this industry, it’s necessary to update your strategy over time in order to make it more effective. If you’re trying to meet the expectations of a modern audience, here are some important statistics to consider:

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Tags: Integrated Marketing

Digital Marketing… Done Right

Posted by DC Marketing Pro on March 5, 2015 at 2:08 PM

Washington DC area marketing blogs, DCMarketingPro.com and FederalMarketingInsights.com, are written by marketing and advertising thought leaders from Hubbard Media, which owns radio, television and digital brands all over the country.  Here in Washington, Hubbard owns WTOP, WTOP.com, Federal News Radio and FederalNewsRadio.com.
We are excited to announce that we have opened a Washington DC area office of 2060 Digital, a creative digital marketing agency.  2060 creates customized digital marketing solutions utilizing a range of digital assets including:  Targeted display advertising, Retargeting, SEO and SEM, Social media marketing and management, Mobile and Website development, and Content Marketing.
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Tags: Social Media, Digital Advertising, Mobile, Advertising

Advertising and Marketing Facts and Figures From The 2015 Super Bowl

Posted by Matt Mills on February 4, 2015 at 12:25 PM


It seems that each year, more and more focus is put on the creative marketing and advertising strategies used in and around the Super Bowl.  Companies used to use the Super Bowl to launch new products with ultra-creative (often too creative), highly produced 30 and 60 second commercials (sometimes using commercial lengths of as long as 90 and 120 seconds).

Now just advertising in the game isn’t enough, you need to carefully develop a social media strategy to accompany your ad.  Both before the game, after the game and DURING the game.  For example, Pepsi’s digital brand director Linda Lagos explained that they had a social media “war room” of 40 people blasting out various posts throughout the game.  She went on to say that she viewed her company a winner because 94 percent of social media comments about Pepsi during the Super Bowl were positive (Pepsi was the sponsor of the Katy Perry half time show).

The value of spending the amount of money to purchase the air time, produce the commercial(s) and develop and implement an effective social media marketing campaign will always be debated.  However, what can’t be debated are some of the facts and figures of the game itself.

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Tags: Marketing Strategy, Integrated Marketing, Advertising, Advertising Creative

Social Media Management: Do You Have A Customer Engagement Plan?

Posted by DC Marketing Pro on January 29, 2015 at 12:42 PM

Editor’s Note:  This article was written by Matt Perl.  Matt is the Director of Marketing at Silver Rock Funding .  Silver Rock provides small business loans and merchant cash advances for businesses looking for financing and growth capital.  Prior to Silver Rock Funding, Matt worked in marketing and programming for sports networks, ESPN and MASN.  Matt graduated from Syracuse University with a degree in Communications.

Engaging with your audiences isn’t easy. The challenge lies with bringing in high quality consumer traffic by giving them something they actually want. This proposition is easy in theory, but troublesome to execute. Enter the lead magnet to accelerate your customer engagement plan.  One social media management and marketing specialist called the lead magnet an “irresistible bribe.” Whatever you want to call it is your business—but the point is, you can generate business with one of these little monsters and the results are significant. Whether it is a quiz, a downloadable cheatsheet, or just a simple software solution, the tools you can utilize in the social media marketing lead generation game, are all part of the content-for-conversion movement.

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Marketing Un-Measurables: Customer Feedback, Testimonials & Reviews

Posted by DC Marketing Pro on January 20, 2015 at 12:35 PM

Editor’s Note:  This article was written by Matt Perl.  Matt is the Director of Marketing at Silver Rock Funding .  Silver Rock provides small business loans and merchant cash advances for business looking for financing and growth capital.  Prior to Silver Rock Funding, Matt worked in marketing and programming for sports networks, ESPN and MASN.  Matt graduated from Syracuse University with a degree in Communications.

Big data and analytics have long been buzz words that drive marketing decisions and media budget allocations. It is very easy to walk into the C-Suite and ask for $100,000 for a marketing spend if you know you can show the results via statistical certainties. What isn’t quite as measurable and will certainly give any executive pause is the dreaded “Unmeasurable.” What is an “Unmeasurable” you ask? They can take many forms, but the most obvious is the sentiment and feeling a customer has towards your brand. We all know how we like Apple products, but what metric can be used to measure that sentiment? (and don’t tell me Q-score!) Customer feedback is the obvious answer and the feedback loop has evolved over the last decade as an entire industry has grown online to solicit consumer feedback.

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Social Media Marketing as Part of Your Integrated Marketing Strategy

Posted by DC Marketing Pro on January 7, 2015 at 2:57 PM

Editors note: This is a guest blog post written by Nick Rojas.  He is a business consultant and writer living in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. He has contributed articles to Visual.ly, Entrepreneur, and TechCrunch. You can follow him on Twitter @NickARojas.

There were plenty of milestones for social media to celebrate in 2014. In February, Mark Zuckerberg wished his Facebook site a Happy 10th Birthday by purchasing a $19 billion WhatsApp present.  And Ellen Degeneres’ record-breaking, celebrity-filled Samsung selfie that temporarily crashed Twitter’s servers and Instagram ended the year with over 300 million active users.

With hundreds of social media sites to choose from nowadays, which platform offers the most bang for your integrated marketing buck? What’s the best tool for brand engagement? Who did the best and worst job of branding in 2014? As we ring in the New Year, let’s first take a look at some social sites that will be bragging about their blockbuster branding accomplishments.

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Tags: Social Media, Marketing Strategy, Integrated Marketing

4 Mobile Marketing Tips To Improve Your Integrated Marketing Strategy

Posted by DC Marketing Pro on September 26, 2014 at 11:08 AM

While there are plenty of statistics that prove mobile marketing significantly impacts the way in which Washington DC area businesses communicate with their customers across multiple digital advertising channels, it’s difficult to actually pinpoint a specific statistic that tells us just how much web traffic is contributed by mobile devices.

Considering how much marketers spend on mobile advertising each year, as well as the importance of responsive web design, it’s important to think about your marketing and how it impacts your leads and conversions. In 2013, the amount of digital search ad dollars spent on mobile devices rose another 22.1% from 2010. According to eMarketer, the amount is expected to go well over 59% by 2017. Whether you own a brick-and-mortar store or are involved with eCommerce, mobile marketing is definitely not something that should be overlooked.

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Tags: Marketing Strategy, Integrated Marketing, Mobile

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