Monday Marketing Minute: Arrested Development
Here's this week's DC Marketing Pro’s Monday Marketing Minute, a weekly feature that provides interesting and insightful marketing information, written to be read in a “minute.” We start off each week publishing a nugget about a marketing trend, an interesting marketing quote or relevant marketing article. As with all of our blogs, they are designed to be interactive. If you have thoughts on this post, we encourage you to leave a comment below.
Here's your June 3rd Monday Marketing Minute:
If you’ve ever watched Arrested Development, you may have wondered how you could get your hands on a Bluth’s Original Frozen Banana. Now you can, on Seamless.com! The fictional family-owned frozen banana stand from the cult-classic Arrested Development has a fake Seamless.com page, which was just one of Netflix’s clever publicity stunts to promote the show’s new season…which is now available only on Netflix.
Netflix utilized the show’s quirky humor and characters in their viral campaigns to build excitement with the show’s already die-hard fan base and to capture the curiosity of potential new viewers. Netflix didn’t do any other marketing or promotion of the show. They didn’t need it! The media created enormous buzz thanks to quirky videos they posted, joke emails from one of the characters, and fake movies on Netflix that allude to jokes from the show’s first three seasons. Fans couldn’t seem to get enough it, which in turn fueled the media buzz. Their marketing strategy was to unobtrusively pull people in with the intrigue of what the new show would offer, through the use of references to past jokes and awkward situations.
Will their unique marketing efforts ultimately pay off?
Leave a comment and/or share your thoughts below. Do you think this type of strategy could work for the product or service your company offers? What do you think of Netflix’s publicity stunts to promote the release of Arrested Development?
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