2012 was a big year for smartphones: 50% of mobile phone users in the U.S. have smartphones, and that percentage is predicted to steadily increase to almost 80% by 2017. Advertising Age recently posted an article about smartphone usage throughout the world. The projections included in the article are astonishing, and reinforce the point that smartphones are here to stay.
Understanding how smartphones and mobile marketing can help your business achieve its marketing goals is more important than ever. When driving through the streets of Washington D.C., consider how many people are walking with their heads down, looking at their smartphone instead of what’s in front of them. If you’re not already utilizing mobile in your marketing campaigns, you’re missing a valuable opportunity to reach potential customers.
Whether you’re already a mobile marketing pro or are just starting out, we’ve recently written some articles designed to help you understand mobile and how to incorporate it into your marketing plan.
- How to Integrate Mobile into your Marketing Strategy
- Mobile Marketing: How to Create an Effective Customer Engagement Plan
We also created a Mobile Marketing E-book to guide you through the development, creation and implementation of a successful mobile marketing campaign.
The importance of social media as a marketing tool goes hand in hand with the increase in smartphone ownership. Smartphones allow users to be more connected to their social media accounts and provide the opportunity to use social media wherever, whenever. We have written articles to help you incorporate and utilize social media into your marketing plan:
We have created a Mobile Marketing E-book to guide you through the development, creation and implementation of a successful mobile marketing campaign. Click the button below to download.