Monday Marketing Minute: Desktop vs. Mobile Advertising

Posted by DC Marketing Pro on June 17, 2013 at 3:49 PM

Here's this week's DC Marketing Pro’s Monday describe the imageMarketing Minute, a weekly feature that provides interesting and insightful marketing information, written to be read in a “minute.”  We start off each week publishing a nugget about a marketing trend, an interesting marketing quote or relevant marketing article. 

Here is your June 17th Monday Marketing Minute:

According to research firm eMarketer.com, advertising dollars spent on desktop banner ads will hit its peak in 2014 and then start to slowly decrease.  Desktop banner advertising ALREADY trending down?  How is that possible?

The answer is Mobile.  Whereas digital display is predicted to hit its peak in a year or two, mobile is the opposite…projected to grow each year by double digit percentages.  If you are having trouble believing this research, check out a recent article we posted that includes mobile marketing stats.  They will blow your mind.

This isn’t to say that desktop banner ads aren’t valuable or effective.  They are, and should continue to be part of marketing plans.  But the movement to mobile marketing demonstrates that companies are jumping on the mobile bandwagon.

With statistics supporting increased mobile usage, coupled with the growth of mobile marketing spending, the question for marketers is: how effective are mobile ads over desktop display ads?  The pros and cons of this provide the foundation for an entire article, or two.  In the meantime, share your thoughts below on this research, and what it means for marketers moving forward.

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Tags: Trends, Marketing Strategy, Digital Advertising, Mobile

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