Monday Marketing Minute: Radio Reaches Millennials
Here's this week's DC Marketing Pro’s Monday Marketing Minute, a weekly feature that provides interesting and insightful marketing information, written to be read in a “minute.” We start off each week publishing a nugget about a marketing trend, an interesting marketing quote or relevant marketing article.
Here is your June 24th Monday Marketing Minute:
According to recent research, the best marketing medium to reach millennials is radio. This conclusion comes from research by Sequent Partners and the Media Behavior Institute. Hillshire Farms enlisted these companies to determine how best to reach the next generation of Kielbasa consumers.
Radio had a 50% reach in the half hour before shopping, which was the strongest performance of any media. The research determined that radio was the most effective medium to reach this target audience. TV, internet, and social came in about 33%, with email and satellite radio even further behind.
Does this surprise you? Or does it speak to radio’s everlasting value to advertisers as a powerful medium, especially just before point of purchase?
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