If a tree falls in the forest but nobody is there to hear it, does it make a noise? The same concept applies to your advertising. Advertising only works when it grabs the attention of your target audience.
No matter how compelling your offer, if the message fails to make an impression, then the effectiveness of the advertising suffers greatly. As important as this is, marketers often fail to achieve it. Just as much effort needs to be spent on securing your target audience's attention, as it does on the offer you are making in your advertising.
We have written a handful of articles on this subject. Below we have highlighted the top 3 articles on this subject:
You have probably heard the expression, Keep It Simple Stupid. This article takes that concept and applies it to your marketing message. It is a simple concept, but very important to a successful campaign.
It doesn't take many words to get your customers attention. In fact, it might only take 2-4...if they are the RIGHT words.
Not just with Radio, but with any advertising, you want to make that emotional connection. However, that emotional connection is different with everyone. When using theater of the mind, the mental image can be different for each person, but yet will still provide the same positive result.
Creating the best marketing strategy for your Washington DC area business isn’t easy and the last thing any marketer wants to do is make a common marketing mistake. That’s why we’ve created the eBook, Top 10 Marketing Mistakes Every Washington DC Business Should Avoid. This guide walks you through the most common marketing and advertising mistakes and explains how to avoid them. Download the Top 10 Marketing Mistakes Every Washington DC Business Should Avoid and make your marketing more effective today.