Top Four Marketing Resources For Washington DC Area Businesses

Posted by DC Marketing Pro on July 24, 2013 at 9:19 AM

DC Marketing and Advertising ResourcesAt DC Marketing Pro, our mission is to publish original, meaningful, and relevant information that is targeted to marketing and advertising decision makers in the Washington DC area.  In addition to weekly articles, we have published helpful eBooks designed to cover different areas of marketing and advertising.

Below we have highlighted the top four most popular (and free!) resources on our website.  Check them out, download them, and share them with friends and co-workers. Enjoy!  

1.) Marketing Strategy Model
Advertising should be judged on one criterion: Effectiveness. Did it accomplish the goals of your company? Did it lead to the consumer behavior you wanted? Ultimately, did it lead to increased sales? Creating a marketing strategy isn’t easy, but this guide walks you through the important steps in developing an effective marketing plan:
  • Understand your target audience
  • Identify the “benefits sought” by your target
  • Positioning your company
  • Creating an integrated marketing strategy

 2.) Step By Step Guide to an Effective Marketing Brainstorming Session
An effective Brainstorming session can be the key to a creative and effective marketing strategy. Brainstorming is a very useful tool, but only when used correctly. The good news is that it is EASY. This helpful guide gives you:
  • Valuable information for setting up the brainstorming sessions
  • An outline of the actual brainstorming process
  • The rules you need to follow in order to have an effective session

3.) 10 Ways to Screw up Your Federal Marketing (And How to Avoid Them)

In Washington DC, the biggest industry is the federal government.  And the federal contracting community is almost just as big as the federal government itself.  This eBook is written for companies that want to sell their products and services to the federal government.  This resource walks you through 10 common mistakes that federal marketers make, and how to avoid them.  Topics include:
  • Whitepapers
  • Federal Event Marketing
  • Thought Leadership
  • Social Media
  • Digital advertising 
     
 4.) 22 Mobile Marketing Tips
This eBook will give you 22 actionable tips on how to best engage with your current and future customers  by utilizing mobile capabilities.  Inside you will find help with:
  • The basics for creating a successful mobile marketing campaign
  • What mobile capabilities you should be using
  • How to best utilize those capabilities
  • Best practices for engaging and interacting with customers through mobile

Creating the best marketing strategy for your Washington DC area business isn’t easy and the last thing any marketer wants to do is make a common marketing mistake. That’s why we’ve created the eBook, Top 10 Marketing Mistakes Every Washington DC Business Should Avoid. This guide walks you through the most common marketing and advertising mistakes and explains how to avoid them. Download the Top 10 Marketing Mistakes Every Washington DC Business Should Avoid and make your marketing more effective today.


Tags: Trends, Federal Marketing, Marketing Strategy, Advertising, Advertising Creative

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