DC Marketing Pro’s Monday Marketing Minute, is a weekly feature that provides interesting and insightful marketing information, written to be read in a “minute.” We start off each week publishing a nugget about a marketing trend, an interesting marketing quote or relevant marketing article.
Here is your July 29th Monday Marketing Minute:
Marketers like to be creative. However, creativity only benefits you when it leads to more exposure or better retention of the message by your target audience. Spirit Airlines has done a good job of getting creative…and creating additional exposure for the airline. Spirit Airlines has taken advantage of national scandals and are cashing in on them. From the Secret Service prostitution scandal to Charlie Sheen’s “Winning” lifestyle , and most recently, ex-Congressman Anthony Weiner ‘s sexting scandal, Spirit Airlines markets a special deal on flights using catchphrases and slogans related to the scandals.
Spirit’s latest promotion, “The Weiner Rises Again” which ended last week, used Weiner’s pseudonym (Carlos Danger) from his “sexts” to promote $24 off tickets to Mexico. All it takes is a little knowledge of the scandal, a catchphrase and some Photoshop skills to give Spirit’s marketing department a new promotion that can be released within a relatively short turnaround time. Spirit has done a great job of capitalizing on current events. They’re taking a situation and turning it into a marketing opportunity that ALSO has had some viral benefits (for more on Viral marketing, click here).
Locally, here in Washington DC, Washington Sports Club is doing the same thing. They are running an advertisement that takes advantage of a play on words that connects Anthony Weiner to their membership offer. Click here to see an image of the carefully worded Ad.
Do you have an example of creative marketing that takes advantage of current events? If so, share the link below in the comments section. When companies do this well, they tend to go viral…which provides invaluable free exposure.
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