DC Marketing Pro’s Monday Marketing Minute, is a weekly feature that provides interesting and insightful marketing information, written to be read in a “minute.” We start off each week publishing a nugget about a marketing trend, an interesting marketing quote or relevant marketing article.
Here is your September 2nd Monday Marketing Minute:
It is interesting how many items are labeled as “one size fits all.” Just because it SAYS, “one size fits all,” does that mean it really works that way?
Recently I came across some nice, trendy hats. I wanted to buy one for my wife, because she has expressed interest in having a hat like that to wear on the beach. The only challenge is that her head is on the smaller side, and almost all the hats she has ever tried on just don’t look right. So I asked the sales woman if these hats come in sizes and told her that I needed a small hat. Her reply, which she expressed proudly, as if she was solving my problem, was, “they are ‘one size fits all’.” If it says ‘one size fits all’, it must fit everyone, right?
The obvious answer is no. We come in all shapes and sizes. Just because the company only MAKES one size hat, doesn’t mean it actually FITS everyone.
The same can be said about advertising. What is successful for one company may not work for another. Advertisers in Washington DC develop the best marketing strategies by understanding their marketing objectives and then developing a plan based on the desired outcome. Marketing success is defined by results, not by a statement or a declaration.
For example, many of the clients we work with utilize radio commercials as part of their marketing mix and see great benefit from them. However, that does not mean we recommend radio commercials for every marketing campaign.
Successful advertising campaigns are unique to each advertiser. They are the result of a good marketing strategy. They take planning and a lot of time to develop.
We have written articles to help you figure out what “size” is best for your business. Below are a couple that might help you develop the best marketing strategy for your business.
- Advertising: Your Guide to the Right Ad Unit Size for Your Business
- Choose the Correct Advertising Medium to Increase Marketing Effectiveness
If this article (or others we have written) on advertising and marketing was helpful, we encourage you to request a free consultation. We would schedule a 30-60 minute meeting to identify and understand your key marketing challenges and goals. From there, we may be able to provide solutions that would help you grow your business. Click here to schedule a meeting.