Whether you’re a single location retail business or a multi-billion dollar company here in Washington DC, you can (and should!) have a social media marketing strategy. Social media is about engaging consumers and having a presence with your target audience. So this Halloween, start a social media marketing tradition for your business. Create a plan and execute it, then tweak it for next year to make it even better and to stay current with social media trends. A Halloween-themed social media campaign is a great way to start engaging consumers for the upcoming holiday season. Get their attention now, and keep engaging your followers throughout the upcoming months. If done right, they’ll be sure to stick around for the holiday season in December and beyond.
Follow through with your social media strategy and you’ll turn followers into customers. With Halloween right around the corner, it’s not too late to start a Halloween-themed social media campaign. Keep in mind that while this article is about Halloween, this concept can, and should, be applied to any upcoming holiday. Here are 3 campaign ideas you can start right now:
1.) Have a photo contest
Facebook, Twitter, and Instagram all allow you and your followers to post, describe, and tag pictures. Start a costume or pumpkin carving contest and create a custom hashtag for participants to use. Announce the winner through social media to encourage followers to keep checking your social media pages. Engage your followers even more by letting them vote for their favorite. You can even make it a video contest to switch things up.
2.) Offer Halloween inspired discounts and special offers
Offer discounts, a special offer, or freebies exclusively for your social media followers. Only promote the deal via your social media channels and encourage your followers to share them with their friends. This will give you more exposure and will help increase your number of followers. Remember that the deal or special has to be worthwhile, so make it something that they won’t want to miss. It’s Halloween season, instill some fear that they’ll be missing out!
3.) Create a daily feature
Not only will this help you consistently post to your social media outlets, it will encourage your followers to keep checking back for updates. Create a feature that allows you to frequently post interesting and relevant information that will keep followers engaged and coming back for more. Start with a Halloween-related feature and keep the feature going once Halloween has passed...post about Thanksgiving, Christmas, the new year, etc...
Creativity and consistency are key when creating a Halloween-themed social media campaign, and the more versatile of a campaign you create, the longer lasting its effects will be. Your goal is to engage current customers and reach new ones, so make sure you create an intriguing, fun, and exciting social media campaign for Halloween that carries into the holiday season.
Social media is just one of the many elements that go into a successful marketing strategy. Since every Washington D.C. area business’s marketing strategy will be different and needs to be tailored to your business’s needs and goals, we’ve created this free eBook: