Now that Halloween has come and gone, Black Friday and Cyber Monday are right around the corner and will be here before you know it. While Black Friday is very well-known, Cyber Monday is a relatively new phenomenon that will only continue to grow. As consumers shift the way they make purchases and spend their disposable income during the holiday season, it is important to stay ahead of the curve and give consumers the buying experience they are looking for. This year, that means being ready for the influx of online purchases and having a Cyber Monday marketing strategy for your Washington DC business.
2012 saw 1.4 billion dollars in sales on Cyber Monday. Did your 2012 marketing plan succeed in getting you a piece of that pie? If not, it is especially important to make sure your current marketing strategy includes a way for you to rake in some of that money this year on Cyber Monday. To make sure you get your share with an effective marketing strategy, there are four facts you need to know.
1.) Cyber Monday keeps growing
2012 saw a 17% increase in sales from 2011 as sales went from $1.251 billion to $1.465 (Business Week). 2013 will be the first year that Cyber Monday will beat Black Friday as the most popular shopping day, according to a recent article published by Business Wire. Additionally, shipping companies FedEx and UPS are already preparing for a major increase in deliveries during the week of December 2nd because of Cyber Monday.
2.) Buyers are more mobile
The increasing popularity of mobile devices allows consumers to be more mobile and on the go than ever. Microsoft says that mobile internet usage will overtake desktop internet usage by 2014. That means that more consumers are using their mobile devices for online shopping and to research the products they want to purchase. Be sure to include targeted mobile advertising in your Cyber Monday marketing strategy if you're trying to reach that Washington DC consumer on the go. Plus, it's equally important to make sure your website is optimized for mobile and easily viewed by the user on a smartphone.
3.) Social media is more important than ever
There are many ways to reach your target audience in the Washington DC area on Cyber Monday, and social media marketing will be of great benefit to you. Many consumers use social media constantly, looking for updates and information to share. So give them a unique deal to share and a benefit of engaging with your business. Not only is this an easy way to attract current customers, but you’ll have a presence with their social followers as well. You can also create a custom hashtag or offer an extra special deal to someone who shares something from your social media page.
4.) Consumers are looking for the best deals
Thanks to the internet, consumers can easily shop around for the best deal. And shoppers want to feel like they got the best deal and most bang for their buck. It is important to incorporate not only special deals, but unique deals that will leave shoppers feeling like they made out. To accomplish this without losing money on sale, you need to get creative. Position the deal in a unique way, offer a one of a kind deal that they won’t find anywhere else, and treat them to promo codes.
To create the best marketing strategy for Cyber Monday, start planning now! As Cyber Monday continues to grow and more money is spent each year, remember that buyers are more mobile than ever, and buyers are looking for the best deals out there. Be creative and offer unique deals to get your customer’s attention.