As social media continues to play an important role in reaching your target audience in the Washington DC area, every business needs an effective social media marketing strategy. However, just having a company page on a few popular social media sites like Facebook, LinkedIn and Twitter isn’t enough. It is important to keep your social media pages updated, to continually engage your audience and to attract new followers that fit your target demographic.
The holiday season is an important time to market your products and services, and engage through social media because 65% of shoppers use social media to find the perfect gift. Here are 4 ways you can update your social media pages while engaging your current customers and target audience this holiday season:
1.) Offer a holiday-inspired discount or special offer
Offer discounts, a special offer, or freebies exclusively for your social media followers. Only promote the deal via your social media channels and encourage your followers to share them with their friends. Make sure the deal or special is worthwhile and something your followers won’t want to miss.
2.) Create a holiday-themed profile photo, cover photo and background
Get creative and spruce up your profile picture, Facebook cover photo or Twitter background. This is a simple yet effective way to freshen your page without going overboard. Don’t forget to change it back come January 1st.
3.) Have a holiday-themed contest or giveaway
Create and promote a fun holiday-themed contest or giveaway that connects with your target audience and current followers. Make it something they will enjoy, want to participate in, and will want to share with all of their followers.
4.) Post holiday-themed pictures
Post pictures of your store or office that is decorated for winter or the holiday season. Or post pictures of a special event, new product, a crowded store or even a satisfied customer, all of which can engage followers and start conversations.
While the above suggestions are specifically related to increasing social media engagement during the holiday season, your Washington DC area business needs a successful social media marketing strategy for 2014 and beyond. As we move into the new year, having a social media marketing plan will no longer be optional…it will be a necessity because your clients and customers will expect it.
Creating a social media marketing plan is difficult enough by itself and improving it throughout the year to maximize its effectiveness can be a daunting task. Set up a free consultation with one of DCMarketingPro.com’s social media experts who will help you identify and understand your business’s social media needs and can create a social media solution that will help your business reach its marketing goals and ultimately help you grow your business.