A Marketing Strategy Best Practice - Tell the Benefits
Enough about you, let’s talk about me.
There is no room for ego in your marketing. Many of the worst marketing decisions are the result of a big ego. There are only certain situations where highlighting yourself is a good marketing decision. If you are interested in your 15 minutes of fame, try YouTube. If you want to sell your product or service, let the professionals do it for you. For every Men’s Warehouse success there are dozens of low budget, clichéd and ineffective car dealer and mattress commercials (think cable TV). The point of your marketing is to demonstrate YOUR product or service’s benefit to the customer. Your face or hearing your voice doesn’t necessarily demonstrate benefits.
Make your advertising about the customer, not about you, and you will see better results!
A disclaimer: We work with advertisers who do appear in their commercial messaging. As we indicated above, there is a time and place, and that is largely situational. Here in Washington DC, Ronnie Mervis is a great example. His name and his voice are synonymous with diamonds. This success took many years and a very large investment, and in his case, he told a story (and continues to) in his commercials. It doesn’t hurt that he has a very distinct voice, with a soothing South African accent.
This article is an excerpt from our eBook Top 10 Marketing Mistakes Every Washington DC Business Should Avoid. Creating the best marketing strategy for your Washington DC area business isn’t easy and the last thing any marketer wants to do is make a common marketing mistake. That’s why we’ve created this eBook. This guide walks you through the most common marketing and advertising mistakes and explains how to avoid them. Download the Top 10 Marketing Mistakes Every Washington DC Business Should Avoid and make your marketing more effective today.