Is Your Website Hurting Your Marketing Strategy

Posted by DC Marketing Pro on December 16, 2013 at 10:29 AM

Washington DC Best Marketing StrategiesTime to close your geo-cites account.

There are a lot of bad websites out there.  Please don’t be one of them. It doesn’t matter if you include your website in your marketing message.  People will Google you before they ever contact you.  If you haven’t updated your website in the last 5 years, you are hurting your business. If you don’t have a website, you should create one IMMEDIATELY (even if it is a place holder as you build a better one). Having a website isn’t optional in today’s business climate.  It is mandatory!

It doesn’t matter if you are a one location deli or a 200 lawyer law firm; the web is your new storefront. We don’t want to add stress, but now that you have a website, do you have a mobile site?

Mobile is the new front door for information.  Well over half of Americans have smartphones and the number is growing by the day.  Many radio and TV ads don’t even bother giving the phone number or address since the majority of consumers will Google their business before contacting them, either to find more information or to get the phone number and address of the business. 

Obviously, your website should look professional, but the priority is still that you just have one. Your mobile site is less about the “look” and more about the presence.  It needs to have the necessary information that people are searching on their phones.  Don’t make them come to your regular site on their mobile devices. They will be annoyed that your site is not mobile enabled and will make an automatic, negative assumption about you and your business.

This article is an excerpt from our eBook  Top 10 Marketing Mistakes Every Washington DC Business Should Avoid.  Creating the best marketing strategy for your Washington DC area business isn’t easy and the last thing any marketer wants to do is make a common marketing mistake. That’s why we’ve created this eBook.  This guide walks you through the most common marketing and advertising mistakes and explains how to avoid them. Download theTop 10 Marketing Mistakes Every Washington DC Business Should Avoid and make your marketing more effective today.



Tags: Marketing Strategy, Digital Advertising

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