The Ultimate List of Marketing Articles for Your DC Business

Posted by Matt Mills on March 28, 2014 at 7:55 AM

Washington DC Marketing TipsHere at DC Marketing Pro, we pride ourselves on helping business owners and marketers with their most pressing marketing and advertising questions. Over the past year we've published and shared tons of articles and resources created specifically for those who advertise in the Washington DC area. 

For your convenience, we've compiled a list of our most popular posts of all time that will help you be a better marketer in the unique DC market. Check 'em out and let us know in the comments which are your favorites! 

Click Through Rates: What You REALLY Need to Know

In a world where the typical internet user is served 1,707 digital banner ads each month (according to ComScore) and the national click through rate (or CTR) average is said to be around only 0.1%, it can be difficult for many companies marketing in the Washington D.C. area to fully embrace the value of digital display advertising. 

How to Utilize Facebook as a Marketing Tool for Your Business

Let’s face it – Facebook is big. In fact, in October of 2012, Facebook announced that they had exceeded 1 BILLION users!  Because of its size and set up, Facebook has the ability to not only connect you with a large number of people, but a large number of the RIGHT people.  

A Good Marketing Strategy Begins with Effective Advertising Measurement

If you are a marketing professional, there is a good chance that you have heard the famous quote by John Wannamaker, “I know that half of my advertising is wasted. I just don’t know which half.” The reality is that generally, half of your advertising is not wasted.

10 LinkedIn Best Practices

As a business-focused social media site, LinkedIn is one of the best tools for creating, cultivating, and sustaining business relationships. With over 200 million members, it is a crucial resource for businesses, and it is developing into a personal marketing resource at the same time.

3 Marketing Tips to Get Your Customer's Attention

These days, advertisers spend a lot of money in an attempt to get consumers’ attention.  And they only wish they could come up with something so compelling that it would make a group of people physically get up out of their chairs and run for the doors.

Does an Effective Marketing Strategy Include Living Social and Groupon?

Wikipedia defines Marketing as the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. This article discussed whether coupon sites help you achieve that goal. 

If you're looking to really step up your Washington DC marketing game then you'll definitely want to check this out:

Washington DC Advertising Guide

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Tags: Marketing Strategy, Digital Advertising, Integrated Marketing



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