Important Information for Effective Washington DC’s Marketing Plans

Posted by Matt Mills on April 7, 2014 at 12:39 PM

Washington DC Marketing and Advertising GuideForbes has come out with their annual ranking of the 10 wealthiest counties in the U.S., and once again, the DC area sweeps the list.  The DC area has 6 of the top 10 wealthiest counties on the list.  That may sounds impressive on its own merit, but when you consider there are 3,144 counties in the U.S., it begins to demonstrate just how affluent this market is.

As an article on says, the D.C. area is rich with history…or just plain rich! 

Surprising to some, none of these counties are in Silicon Valley or in New York where there is great wealth from Wall Street (even though Wall St. money does impact some of the NJ counties that made the list).  They lie mostly in and around the DC Beltway, where there are countless tech jobs within many of the federal contracting companies based in and around the DC area.  Falls Church City, VA (which has county equivalent status since 1948), Loudon County (VA), Howard County (MD), Fairfax County (VA), Arlington County (VA), and Stafford County (MD).  And that list doesn’t even include Montgomery County (MD), which has come in at somewhere between 11-15th richest in the U.S. on past rankings.

How This Affects Your DC Marketing Strategy

Relating this information to Washington DC marketing, we need to remember that good marketing strategies begin with research and knowledge.  Both about your product, your target audience and the market you are advertising in.  In this market, wealth and what comes along with it are very important to the most effective marketing strategies.

That takes a lot of work, and sometimes you aren’t even sure where to start.  The attached DC Advertising Guide will help.  As you work on developing an integrated marketing plan, there will be questions you have and information you need.  This guide will help with that.

Included in this eBook, you will find:

  • A Market Overview

Including relevant information on market demographics and population

  • Information on what makes the DC area different

The nation’s worst traffic and commute

The Federal Government and its impact on the region

  • An advertising resource guide

Including lists of local media commonly used in DC area marketing

Developing an advertising campaign that works isn’t easy…we know that.  So we encourage you to download this eBook and subscribe to the DC Marketing Pro blog.

We have published more than 100 articles relevant to advertising in Washington DC.  We have a team of authors who write about a wide range of general and specific marketing topics…everything from new trends in marketing to the more traditional effective media options available.

If you want to make sure you have the best marketing strategy, download our eBooks and subscribe to our blog.  Subscribing assures you won’t miss any of our weekly posts.


Washington DC Advertising Guide


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Tags: Marketing Strategy, Advertising Creative



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